Expert CRM & Loyalty Marketing Solutions

Rachel Dorfman is a seasoned marketing executive with a passion for helping clients turn routine customer interactions into powerful moments of connection. Applying data-driven techniques with a technology background, Rachel has helped drive top-line KPIs for brads such as Wingstop, Princess Cruise Lines, Tyson Foods, Gerber and Texas Roadhouse.  

I partner with organizations as a strategic extension of their team, combining CRM expertise, data-driven insights, and marketing technology to design loyalty and lifecycle strategies that drive measurable impact. My approach is collaborative and practical - empowering teams to build capabilities while delivering immediate and long-term results.

We offer a range of services to help businesses grow and succeed, including:

• Program audits
• Customer journey mapping
• Segmentation schemas
• Martech audits and recommendations
• Omni-channel calendar planning
• Reporting and analysis